Building a Culture Foundation for Fingo's Growth
At NiaDelta, we partnered with Fingo, an East African digital financial services startup, to co-create a thriving culture identity amidst their rapid growth. Recognizing the critical role of culture in driving their mission of empowering young Africans to build wealth, Fingo sought to define and embed a cohesive culture that resonated with their values and aspirations
Our Approach: Human-Centred and Collaborative
Using our Culture Tree Framework and human-centred design principles, we facilitated an immersive Culture Identity Workshop. This interactive experience allowed Fingo’s leadership and employees to reflect on the roots of their culture—values, beliefs, and desired behaviors—and co-create a culture blueprint tailored to their goals
Key Outcomes: A Unified Vision for Culture
Actionable Culture Blueprint
A clear roadmap to align Fingo’s culture with its vision.
High Engagement
Participants rated the importance of culture at 9.6/10 and their excitement at 9.4/10, reflecting strong commitment.
Strategic Insights
A comprehensive report with recommendations to sustain and grow Fingo’s culture identity.